The time has come. The tremendous power of digital age is everywhere. Consumers are different, so is the shopping experience. The purchasing process starts with a mobile phone virtually at almost any location and ends in a automated kiosk in store. Customer initiates return process at store as well, contrary to our online process flow that we have just built few years ago. Not surprisingly, it will become inadequate or obsolete soon.
In the meantime digital technologies penetrate into companies' headquarters, silos and production line. Factories become smarter, even ordering materials from suppliers without any human interference. Every machine, product and transportation vehicle are traceable. Robots are more precise and capable than human labor. Workers are able to get directions, work order and warnings thanks to augmented reality hard hat.
We need to understand how to respond to new trends and digital technologies, which affects almost all components of today's business. The need for change is not just to adapt or become more competitive or more customer centric, but also, it became a matter of survival.
During the last decade, the main question was to build a successful online proposition: building an ecommerce model, creating price advantages, redefining processes, introducing mobile and improving service offering.
As this trend is still true (especially for those who were late to create online business models), the question of today is how to create an integrated digital business. alwiser comes to your aid with digital transformation framework which clarifies the vision for companies' future transformation program.