Erkan Yıldırım – Digital and Omnichannel Transformation
Mr. Yıldırım holds BS in Industrial Engineering from Bogazici University and various graduate degrees from University of Pittsburgh and University of California at Berkeley.
He has more than 15 years of management experience at multinational companies. After 9 years as a senior manager in Mercedes-Benz and Danone, he worked as a CXO level executive with major retailers in Turkey to build and develop ecommerce companies, such as 1V1Y.com, trendyol.com, modagram.com and Beymen.com.
For the last two years, he has designed and executed omnichannel digital transformation program at Beymen, which has been recognized with a prestigious “digital leadership” award by Accenture. He is married and has a daughter.
Eren Mert – IoT Solutions and Smart Devices
Mr. Mert has Mechatronics degree from Gazi University and continues his PhD in Biomedical Engineering at Istanbul University.
He founded Medron in 2011 to work on smart devices and IoT solutions where he has partnered giant companies, like Turkcell, Havelsan, Netaş for more than 30 M USD valued projects. As the main technology provider in such collaborations, his projects had been awarded more than 2 Mil USD funding so far.
As a partner at alwiser, he is responsible for developing embedded software and required hardware design to create the best set of smart systems to meet the client’s objective that we define through our consultancy.
Eray Şen – Business Analyst
Eray has Computer Engineering degree from Sabanci University.
He was co-founder of Chef Team which was an online career platform for HORECA (hotels, restaurants and cafes) sector. Chef Team was one of selected start up by 'Mentor Campus by Endeavor' and SuCool which is technological start up incubation centre supported by Sabanci University in 2016. As well, he attended at ‘London Venture Capital Demo Day 2016’ by SuCool.
He is responsible for project requirements, identifying project milestones at alwiser Digital Transformation Management Consulting.
Betül Güzel - Senior Consultant at alwiser
Betül Güzel is the senior consultant at alwiser Digital Transformation Management Consulting.
She is an expert in recent data analytics trends and avid CRM strategist with extensive background in field implementations.
Mrs. Güzel has been working recently on an omni-channel transition program for a major retailer in Turkey, streaming out next digital moves creating a company wide transformation, including cultural elements as well.
As a senior consultant, Mrs. Güzel projected clients CRM needs, designed new CRM systems and processes, prepared pricing tools. She lead the migration processes in AKSA Elektrik CRM Transformation Project. She analyzed and designed campaign management module and loyalty bonus processes in Doğuş Holding ZUBİZU Project. Betül Güzel’s business experience also compromised client side. She worked in preparing digital marketing strategy and building loyalty program while she was a CRM expert in Mercedes-Benz Türk A.Ş.
Mrs. Güzel earned an MSc in Marketing Management from Istanbul University in 2011. She holds a BS in Management and Information System from Boğaziçi University in 2007.